Exhibitions: ‘New Women’ and ‘The Chanel Legend’ at Museum für Kunst und Gewerbe Hamburg

The Chanel Legend exhibition dates: 28th February – 18th May 2014
New Women exhibition dates: 28th February – 27th July 2014

Do you feel like a new woman?

Do you feel like a god?

You, in the oft mentioned (ten times in the accompanying texts) LBD (Little Black Dress) or Chanel Suit (ten times as well)

It’s like the ten commandments.

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And ~ on we go… say after me,

“Sashay! Shantay!”

PS some of the photos ain’t half bad tho!

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Many thankx to the Museum für Kunst und Gewerbe Hamburg for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Yva
Silk stockings
Nd
Silver gelatin print
Museum für Kunst und Gewerbe Hamburg

Aenne Biermann
Self-Portrait with silver ball
1931
Silver gelatin print
Museum für Kunst und Gewerbe, Hamburg

Horst P. Horst
Coco Chanel
1937
Silver gelatin print
Museum für Kunst und Gewerbe Hamburg

Boris Lipnitzki
Coco Chanel
1937
© Getty Images

New Women

In the 1920s Coco Chanel chiefly influenced the type of the “new woman”. She established skirts that reached just below the knee, encouraged women to wear trousers and represents functional ladies wear. In the photographs by among others Yva, Franz Roth, Lotte Jacobi and Hein Gorny presented here, women show legs in silk stockings, wear cropped hair, drive motorbikes or automobiles and play tennis or go into baths. In this period women begin to take charge of their lives. Being a photographer offered the opportunity to express this new notion of the self in images and in life. The special display of the Photography Department coincides with the exhibition The Chanel Legend.

The Chanel Legend

Coco Chanel (1883-1971) is one of the most eminent couturières of the twentieth century. She already appears as an advocate of simple, comfortable clothes in the years just after 1910, thus helping to pave the way for a style which has retained its major importance in the fashion world till today. Such outstanding fashion classics as the “little black dress”, the Chanel Suit and the Chanel handbag are inseparably linked with her person. Since her start-up in 1913, Chanel has built up an international and, till the present day, astoundingly successful fashion empire. It is not until 1983, in the shape of Karl Lagerfeld, that a personality with anything like her charisma and influence becomes her successor. Coco – her real name was Gabrielle – Chanel launched her perfume Chanel N° 5, whose overwhelming commercial success guaranteed her a financial independence which was to last all her life, at the beginning of the 1920s. She combined fashion jewellery and genuine gemstones with surefooted confidence and had herself portraited by celebrity photographers such as Man Ray or Horst P. Horst.

The Chanel Legend investigates why it is that the person of Coco Chanel and the brand she established have attracted such huge attention up to and including the present. It will turn the spotlight both on the fashion designer’s biography and the image which she created for herself, as well as the brilliant achievement of Karl Lagerfeld (*1933) in combining this legacy with the fluctuating currents of contemporary taste since 1983. The exhibition shows a total of more than 200 objects from eminent collections, including women’s suits, accessoires, jewellery, advertising graphic, historical photographs and over 75 fashion magazines spanning a period from 1920 to1971. Besides more than 54 original garments, among them 38 created by Coco Chanel, and some 50 jewellery creations, over 35 adaptions of the Chanel classics can be seen for the first time, which in their own individual way give us a new appreciation of the “Chanel Legend”.

The exhibition approaches the “Chanel Legend” in three chapters. The first documents, with 38 original garments, accessoires and more than 50 items of fashion jewellery from the period between 1925 and 1971 the fashion designer’s oeuvre. Designs for evening and day wear and the perfume Chanel N° 5, of which an original flacon is on show, belong to Chanel’s pre-Second World War creative phase. After her return to Paris in 1954, Chanel continued to lead her firm up to her death in 1971. The exhibition shows, among other items from this period, some 10 garments which Chanel designed for the actress and singer Marlene Dietrich, including day wear and garments for representative occasions. On top of this, a large quantity of pieces of fashion jewellery can be seen, supplemented by original photographs.

The second chapter throws light on the Chanel classics, which have retained their fascination till today. Thus historical original examples of the Chanel Suit are juxtaposed with some 20 different adaptations of it, including models from other fashion houses, unknown ateliers and garment manufacturers. The procession of “lookalikes” and “distant cousins” by no means comes to an end with Chanel’s lifetime, but integrates aspects of contemporary fashion. A selection of the endless variations on the theme of the “little black dress” from the 1920s till the present will also be on show, some of them by designers such as Yves Saint Laurent, Max Heyman and Issey Miyake or Nina Ricci. They should by no means be seen as just copies of Chanel models. The short black dress was in keeping with the modern, dynamic lifestyle of the 1920s. Later the “little black dress” is an indispensable requisite in every woman’s wardrobe and, in the Fifties and Sixties, the epitome of Parisian chic.

In the third section, the focus is on Karl Lagerfeld’s creations for the House of Chanel. He succeeded in modernising the brand without sacrificing the features which were typical for it. The exhibition shows in particular items which quote the Chanel classics, or pay homage to his revered predecessor in some of their details. This selection, too, is complemented by fashion jewellery. The development comes full circle here, since Lagerfeld’s present winter collection for 2013/14 playfully quotes references to Coco Chanel’s legendary initial phase in the 1920s. More than 100 historical fashion magazines spanning a period from 1920 to 1971 can also be seen in the exhibition, including an issue of the American Vogue dated 1st October 1926 in which the “little black dress” is shown. Magazines were the most important medium for the propagation and reception of Chanel’s fashion. Visitors can leaf through them on the tablet computers provided.

Text from press release from the Museum für Kunst und Gewerbe Hamburg website

Aenne Biermann
Portrait of Anneliese Schiesser
1929
Silver gelatin print
Museum für Kunst und Gewerbe, Hamburg

Hein Gorny
Portrait of a Woman
c. 1930/1972
Silver gelatin print, Reprint ofHeinrich Riebesehl
Museum für Kunst und Gewerbe, Hamburg

Atelier Benda/d’Ora
The actress Marlene Dietrich with beret
1927
Silver gelatin print
Museum für Kunst und Gewerbe Hamburg

Madame D’Ora
The fashion designer Coco Chanel
about 1927
Silver gelatin print
Museum für Kunst und Gewerbe Hamburg

Unknown
Chanel
1931
© Corbis Images

Man Ray
Chanel with cigarette
1935
© VG Bildkunst Bonn, 2014, and Man Ray Trust

Roger Schall
Ritz Apartment
Nd
© Roger Schall-Collection Schall

Douglas Kirkland
Chanel im Atelier (Chanel in the studio)
1962
© Corbis Images

Coco Chanel

Gabrielle Chanel, who grew up in humble circumstances, opened her first Couture Salon in Paris in 1913, after she had already set up in business in 1908 as a modiste. In 1919 she moved to the Rue Cambon 31, which is still the address of the House of Chanel today. Coco Chanel’s first creative phase ended with the outbreak of war in 1939. Her fashion house stayed shut for 15 years before she dared a comeback in 1954, at the age of 70. The exhibition shows creations by Chanel from both periods. The “little black dress” becomes her trademark. Further models of day and evening wear show to what extent the fashion designer had her finger on the pulse of her time, and at the same time bear witness to the high quality of her models both in design and execution. In the 1950s and 1960s it is her women’s suits which cause a furore, first and foremost the “Chanel Suit”, which she first presented at a fashion show in 1957. Her celebrated quilted handbag, launched in February 1955 and called, simply, “2.55″, has long since attained the status of a classic and is a must in every collection of the luxury label. Her collections were always supplemented by matching fashion jewellery. Till today, Coco Chanel appears as an enigmatic and fascinating personality, and has been the theme of many films and books. Fierce controversy also surrounds her links to decision-makers of the Third Reich too, however, up to the present day.

The “little black dress” and suits by Chanel – their reception

he reception of Coco Chanel’s fashion and her style is already very widespread in her lifetime. A comparison with other contemporary couturiers reveals that Coco Chanel operated a very tolerant policy as regards the copyright for her models: The fashion designer allowed her models to be copied up to a certain point with her consent. For her, it was an acknowledgement of her eminence if women all over the world dressed in her style – an aspect whose influence on the “Chanel Legend” should not be underestimated, and which is investigated in this exhibition for the first time. In October 1926, the American Vogue magazine described a short black dress by Chanel as “The Chanel Ford – the frock that all the world will wear”. This drew a parallel between Chanel’s dress in its universality and modernity and one of the most important inventions of the time and prophesied a great future for it.

This is the birth of the “little black dress”. And although Chanel was not the first couturier to design simple black dresses for day wear it nevertheless remains inseparably linked with her name. Even the perhaps most celebrated “little black dress”, that worn by Audrey Hepburn in the film classic “Breakfast at Tiffany’s”, is often wrongly attributed to Chanel. The exhibition traces the development of the fashion classic from the 1920s till today. Another model which has gone down as an icon in fashion history is the “Chanel Suit” with its boxy, collarless jacket and often contrasting braided edgings. The term “Chanel Suit” is even quoted as a reference in the Duden. The exhibition shown here also document the fact that Coco Chanel produced a whole range of women’s suits which were adapted by other fashion houses or even home dressmakers. It is mostly no longer possible today to reconstruct whether individual models were made under licence or whether they were freely interpreted or simply copied. Irrespective of this, however, it is certain that all these models also made their contribution to the “Chanel Legend”.

Text from press release from the Museum für Kunst und Gewerbe Hamburg website

Gabrielle Chanel
Ensemble
1960s
Jahre Seidencloqué mit Lurex
Deutsche Kinemathek – Marlene Dietrich Collection, Berlin
© Draiflessen Collection, Mettingen, Fotografie von Christin Losta

Gabrielle Chanel
Tageskleid/Day Dress
1960-62
Seiden-Crêpe de Chine
Gemeentemuseum, Den Haag
© Draiflessen Collection, Mettingen, Fotografie von Christin Losta

Gabrielle Chanel
Costume, C. H. Kuehne & Zn
Autumn / Winter 1966/67, licensed by Chanel
Silk brocade
Gemeentemuseum, Den Haag © Draiflessen Collection, Mettingen, Fotografie von Christin Losta

Karl Lagerfeld
Costume, Chanel Boutique
Autumn/Winter 1989/90
Wool tweed, Wool georgette
Museum für Kunst und Gewerbe Hamburg
© Draiflessen Collection, Mettingen, Fotografie von Christin Losta

Karl Lagerfeld
Costume, Chanel Boutique
Spring/Summer 1986
Cotton poplin, cotton pique
Museum für Kunst und Gewerbe Hamburg
© Draiflessen Collection, Mettingen, Fotografie von Christin Losta

Museum für Kunst und Gewerbe Hamburg
Steintorplatz, 20099 Hamburg

Opening hours:
Tuesday to Sunday 11 am – 6 pm
Wednesday and Thursday 11 am – 9 pm

Museum fur Kunst und Gewerbe Hamburg website

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